Using Twitter cards can raise awareness of your website or blog. By creating and using a very simple Twitter card you can funnel a much larger percentage of your followers out to your own website. Besides working as an attractive and effective business card on Twitter the Twitter Card also allows you to track URL link clicks giving you a whole new data set to use in your ROI calculations. This extra data can also help you to make more informed decisions on how to move forward with your marketing on social media sites.
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