Even if it’s not golden is it value?

     Not every word that comes out of our mouths is literary or informational gold.

     One of the big things to keep in mind about the digital era is that everything you say gets seen but that doesn’t mean it gets read. We all wish we had a silver tongue (or at least golden fingers) but content is just as important as class. Having a witty turn of phrase may get people to watch but that doesn’t mean they will bite.


     In a world of information overload one of the biggest losses is true value of information. It can be incredibly hard to sift through all the dross and one liners to find the data you really need or want.
So before you go creating page after page of fluff and padding think about the value you are giving to the poor reader who has to work their way through it all to find the nugget of gold in the proverbial haystack.

     After all time is money and in this digital era we all seem to have less and less time. So before starting a blog post, a webpage or even a tweet or status update consider this, “Would I want to read this?”. If the answer is no then perhaps you need to take another look at what you are saying.

     Adding value though doesn’t mean throwing a free mug with every purchase or a simple trial with every click. What it really means is listening to what your followers, what your customers, really want. We as the mentors, gurus and teachers need to ensure we do the hard work and go the full mile to locate, sift and fine tune the advice and information we provide so that our new digital proteges can get on with business instead of getting bogged down under a mountain of virtual verbal diarrhea.

    
So Think before you Link!